Most businesses are feeling the ‘economic crunch.’  While it may seem like a good idea to cut your advertising budget in a bad economy, it could make things worse.

• Continue your advertising campaign, but choose to do one that is easy to track. Create a coupon ad offering special discounts on your services. You’ll be able to see the results in a short period of time, and we are all looking for ‘discounts.’
• Market with a product that looks different from the usual postcard promotions which usually end up in the ‘circular file.’ Think creatively, make something a client would like to keep.
• Ask your customers what they would like to see and how they think you could make improvements. You may get some great ideas.
• Give your best clients special attention. You want to keep them in these difficult times. They are your lifeblood.
• Cut costs where you can, and most of all, stay focused and positive.